Sunday, April 2, 2017



How to Practice Successfully in any Economy

Speaker: Mark Russak, DVM, CVJ

Time: 8:30am - 4pm


Sheraton Clayton Plaza Hotel St. Louis
7730 Bonhomme Avenue
St. Louis, MO 63105
FREE PARKING in garage!


Merial (Breakfast Sponsor)
Hill's (Lunch Sponsor)


The Road to Practice Success in ANY Economy


Mark Russak, DVM, CVJ
President, Nutmeg Veterinary Consulting
Past-president, American Animal Hospital Association
Board member, International Council for Veterinary Assessment (formerly NBVME)


Sunday, April 2, 2017


8:30am - 4pm

CE Hours:


Presentation Notes (Login Required)

The Road to Practice Success in ANY Economy

Tips and plans to help pave the road to an outstanding practice. A review of the current state of the veterinary economy and practical tips and action plans for practice success.


  • Utilizing the Four Core Communication skills; Non-verbal Communication, Open-ended Questions, Reflective Listening and Empathy to get the client to “yes”
  • How to enhance the client experience; paving the road to success in the practice: including the physical surroundings, personal introductions, barriers to open communication, and utilizing appropriate body language
  • How key staff roles and appropriate staff utilization and leveraging contribute to success
  • Understanding the Key Practice Financial Indicators(KPIs) of a successful practice and how they contribute to the bottom line of the practice and personal financial success
  • The relationship between good medicine and good business

Lunch Session:

During our lunch hour, Dr. Bret Deardoff will present, "Unblocking Business Growth through nutritional recommendations." This lecture is RACE approved for one hour, and is sponsored by Hill's.


Dr. Mark Russak

Dr. Russak earned both his bachelor’s degree and DVM from Colorado State University, and his certificate in veterinary practice administration from the Krannert Graduate School of Management at Purdue University. Dr. Russak retired from Mississippi State University College of Veterinary Medicine in 2010, after teaching there for seven years. While there, he served as an assistant clinical professor in the primary care service and, director of student affairs. His teaching emphases were in the areas of the art and business of veterinary practice, leadership, and communication. Before the move to academia, he owned a multi-doctor AAHA practice in Kensington, Conn. for nearly 25 years. Dr. Russak was inducted into the Phi Zeta National Veterinary Honor Society in 2008 and has received several distinguished awards throughout his career, including the MSU-CVM Deans Award for Excellence in teaching. He is a recent AAHA past president and a current Member of the National Board of Veterinary Medical Examiners. He is heavily involved in his community and other professional industry organizations, including the American Veterinary Medical Association (AVMA), Veterinary Business Management Association (VBMA) Student Chapter of The American Veterinary Medical Association (SAVMA) and local Veterinary Medical Association chapters and organizations. He is credentialed as a Certified Veterinary Journalist and has hosted several radio pet care shows as well as a TV show. Dr. Russak has authored numerous lay and professional publications and has presented over 100 personal and professional success seminars at veterinary schools and professional meetings throughout North America, the Caribbean and Europe. His passion is career development and developing success skills of veterinary students, recent graduates and seasoned practitioners.